The progressive development of video technology
Video is an electronic medium for the recording, copying and broadcasting of moving visual images. Video technology was first developed for cathode ray tube (CRT) television systems, but several new technologies for video display devices have since been invented. Charles Ginsburg led an Ampex research team developing the first practical video tape recorder (VTR). In 1951 the first video tape recorder captured live images from television cameras by converting the camera's electrical impulses and saving the information onto magnetic video tape. Video recorders were sold for $50,000 in 1956, and videotapes cost $300 per one-hour reel. However, prices gradually dropped over the years; in 1971, Sony began selling videocassette recorder (VCR) tapes to the public. After the invention of the DVD in 1997 and Blu-ray Disc in 2006, sales of videotape and recording equipment plummeted. Later advances in computer technology allowed computers to capture, store, edit and transmit video clips.
Online Video Marketing
A brief information and history in video that I read in Wikipedia.org, I ask myself? Why the Video is a key factor in internet marketing? Because, online video marketing has gained a lot of traction since YouTube and social media made it easy to produce and share online videos. The other technology developments that have driven the momentum include the increased speed of internet connections with broadband and also smart phones allowing video viewing anytime, anywhere. You can easy reach out and give the information you want to know to your audience.
Many of website today has lot of online video information, from YouTube to Vimeo and the rest of the social media like facebook.com, twiter.com and etc. In order to gain visibility on the Internet, online video production is considered to be one of the best options. Making videos and then posting them online to be viewed by the world doesn’t have to be expensive.
These are 10 Tips for Online Video Marketing. Provide education, Videos provide a great way to educate your potential customers about your products and services. Provide the features and benefits in the video. This can create credibility remove objections and drive sales. Online stores can use this to increase their shopping cart conversion rates.
Answer the questions, when a video is related to a particular product or service there are many questions the viewers may want to ask. One can make short 2 to 3 minute video clips, which would answer the top 5-10 questions.
Review a product, provide an in depth product review. In the video, you can dive deep and take a detailed review of the product. This can then be embedded in a blog, website or you e-commerce site.
Grow a list; if you have a business organization, building a list of prospective clients is key. Provide a premium video for your prospective clients that they can only view by providing you their name, phone number and email address.
Create video case studies, produce video case studies which showcase the results you have achieved. This will build credibility with prospective clients. You can also make a video on a case study of a customer who did not follow your strategy or methods that didn’t work and provides lessons on what not to do. Another idea is to read testimonials provided by satisfied clients.
Narrate a story; narrate a story in your video. People will remember a story much more easily rather than some dull facts and figures. Often there is a great story behind how your business started and grew. Create a video that shows that journey.
Demystify the myths, in a video; you can talk about the top 3 myths in your industry. Provide examples and instances that debunk the myths.
Take viewers behind the scenes, often customers see organizations as faceless corporations. A behind the scenes video can humanize the brand. People buy from people and revealing the mysteries of how a product is made and the people involved can be intriguing to many viewers and prospective clients. This will help in gaining the attention of more viewers.
Ask questions, you can ask some questions to create conversation and facilitate viewer engagement. Ask the viewers to leave their reply in the comments section.
Supplementary video opportunities, there are many other options to make a video even more effective. Make use of other screen captures, keynotes, slideshows and also Power Point slides.
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